Case Study
Health and Beauty Brand
Backstory (2021)
Client need help fixing their automations, clean their list, and increase engagement.
Problem
No marketing strategy and deliverability issues (emails hitting spam)
Solution
Set up their dedicated domain and DNS records to protect their domain. Warmed up their domain to ensure they land in the inbox and establish a good reputation with the inbox providers.
Segmented list with a list cleaning routine and established email campaign cadence.
Results
Increased clients email revenue from 20% to 54% within 3-months (of total revenue), doubling their overall revenue and increasing customer retention rate by 15%.